About Us
Last updated: January 2026
Platform Choice UK is an independent comparison site for UK online casinos licensed by the UK Gambling Commission. It is free to use.
Our mission
To help UK players find a licensed casino fast, with clear, honest reasons behind every pick.
How we make money
We may earn a commission (revenue share or CPA) when a reader signs up through our links. That keeps the site free.
Editorial independence
Commissions never buy a ranking. We feature only UKGC-licensed operators, and any sponsored content is labelled.
How we rank
- UKGC licensing and player safety
- Real bonus value and fair terms
- Withdrawal speed and support
- Game choice and mobile experience
- Verified player feedback
In it for the long run
Honest guidance beats a quick fee every time — that is how we keep readers coming back.